The latest addition to the assortment is the unusual, but very tasteful combination of fruits & vegetables. We designed the ‘Fruits & Veggies’ line to fit the other products’ identity perfectly, but also made it distinctive enough to stand out as a new segment in the assortment. By putting the focus on fruits we were able to use a fruit garden instead of a potato field as the main differentiator.
Besides that the packaging is enhanced with scenes of the all natural ingredients accompanied by a cheerful character that interacts with the organic products in a fun and uncomplicated way.
Go pure and discover the goodness of the land just like them.
Brand Design - Graphic Design - Line Extension - Packaging Design - Photography - Strategy
Bag - Crisps - Food - GoPure - Organic - Potato - Vegetables - Yellow Chips