The brand identity that SNOW DONUTS recently developed for GRO has been given a new sister. The BLE|\|DED BURGER ®
GRO stands for transition, for growth towards circular, plant-based enjoyment. IMPACT is paramount in this. We would rather help more people with less meat than a few with none. That is why there is De BLE|\|DED BURGER ® for all flexitarians and doubters. Half beef, half oyster mushroom.
Art direction - Brand Communication - Brand Design - Brand Style Guide - Graphic Design - Packaging Design - Photography - Positioning - Strategy
Martijn Pabon - Helmich van Herpt - Antonio Zugasti - Jennifer Wiseman
Branding - Circular - Corporate - Food - Packaging - sustainable
Half beef, half oyster mushroom, very tasty.
In GRO’s visual language, the products are unexpectedly close to the earth. So close that the products are literally on the forest floor. It is precisely this unexpected contrast that shows what GRO is all about: we can deal with food more logically.
SNOW DONUTS presents this as a modern, minimalist and natural brand. With GRO, SNOW DONUTS goes back to basics and enriches ourselves only with all the beauty that the earth has to offer us. Thanks to the distinctive branding, it is ideally suited to add something special and unique to the market.