Your brand is unique!
We know our story isn’t your story and your story isn’t ours. In fact, every brand has its own distinctive circumstances that are at the heart of a story to be told and the product to be sold. So does yours.
Whether it’s the product category you’re in, your instore or online environment, the audience you’re targeting or the strong company culture you have. We think these elements make it essential to approach each brand in its own unique way. We’re always looking for that one thing that makes your brand unique.
We call it Native Design.
Your brand, product and proposition will have to be unique, relevant, accessible and available to achieve success. When we say available, we mean both mentally (marketing) and physically (online or in store). But mostly, we know it must be real, truthful, or in a word: native.
However rationally we like to see ourselves as a consumer, insights Daniel Kahneman, Byron Sharp and neuroscience teach us that we mainly react intuitively (system 1), and then perhaps think a little bit (system 2). Where that rational part especially tries its best to answer that intuition, our values and identity. We mainly address that subconscious with that Native Design. The right color, appropriate shape and movement convince many times better than this piece of text. That also works for your brand. Looking together for a design that really suits your brand question?