Dopper is committed to clean oceans and clean drinking water for everyone. Every year 8 million tons of plastic ends up in our oceans. It does not decay, but breaks down into smaller and smaller pieces until microplastics remain. That is why Dopper has come up with the reusable water bottle. This way, single-use water bottles are no longer needed.
Great, of course, this ambition, but our own behavior plays a major role in this, too. That is why SNOW DONUTS has brought the focus back to the core with the new Dopper design: clean water. Water ripples. Just like Dopper goes for a wave of impact. A wave that you can be a part of. Join the Wave! This is therefore the central message that we have applied.
Where the old line of packaging lacked hierarchy and clear segmentation, a beautiful phased design has now been created. Instead of a purely textual packaging, an unmistakable illustration now says what you are helping with: banning single-use plastics. Thanks to the clear color segmentation, you can immediately see whether you are buying a glass Dopper or perhaps an insulating one.
Art Direction - Graphic Design - Packaging Design - Positioning - Strategy - Structural Packaging Design
Martijn Pabon - Helmich van Herpt - Jennifer Wiseman - Antonio Zugasti
Branding - Design - Dopper - ocean - Packaging - reusable - singleuseplastic - Sustainability - tapwater - waterbottle