Brand & Packaging design for soil wizards


Working together for a better world

The soil on which we live, live and work is a breeding ground for sustainable initiatives such as the oyster mushrooms of GRO that are grown with coffee grounds. GRO, only 3 letters, but a unique brand, big and proud, capturing the essence of the earth, moss and morning sun. GRO stands for transition, for growth towards circular, plant based enjoyment. In the visual language, their products are unexpectedly close to the earth. So close, that the products are literally on the forest floor. It is precisely this unexpected contrast that embodies what GRO is all about: we can deal with food in a more logical manner.

SNOW DONUTS developed GRO into a modern, minimalistic and natural brand. With GRO, SNOW DONUTS goes back to basics and by enriching ourselves with all the beauty that the earth has to offer. Thanks to the distinctive branding, it is perfectly suited to add something special and unique to the market.


Art Direction - Art direction - Brand Communication - Brand Communication - Brand Design - Brand Style Guide - Brand Style Guide - Graphic Design - Packaging Design - Photography - Positioning - Strategy

Team members

Martijn Pabon - Helmich van Herpt - Antonio Zugasti - Jennifer Wiseman


Branding - Circulair - Circular - Corporate - duurzaam - Food - Packaging - sustainable

Modern, distinct and natural essence

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