Taste, Quality and Innovation


A new look for Luiten

Snow Donuts has given the company Luiten new look. The name remains, but the appearance has been completely renewed. To stay recognisable to existing costumers, and striking to anyone who passed Luiten.

Since its founding in 1933, Taste, Quality and Innovation have been the core of this business. Luiten has grown into a specialist in food concepts and supplies to customers in the Netherlands and abroad. 

SNOW DONUTS has brought intrinsic quality to the fore ensuring a unique inalienable appearance of the entire Luiten brand and products. Because the brand identity and packaging design has been fully implemented in all communications, no one in the chain can ignore Luiten.


Analyse - Art Direction - Brand Communication - Brand Design - Brand Manual - Brand Style Guide - Communicatie - Corporate Design - Grafisch - Graphic Design - Huisstijl - In Store Design - Packaging Design - Packaging Design Concept - Photography - Photography - Positioning - Signing ontwerp - Strategy - Vrachtwagen - Web Design - Website

Team members

Martijn Pabon - Helmich van Herpt - Jennifer Wiseman - Antonio Zugasti - Emiel Fabel


Art direction - Branding - Communication Agency - Corporate - Corporate Design - Digital - Food - Food Industry - fotografie - Identity - Logo - Marketing Agency - Multimedia Communication - Packaging - supermarkten

Luiten is a family business with a passion for producing artisanal meat products.

Contact us NOW for more info!

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