These uniquely shaped packs for the Puma line of underwear are designed to stimulate the grab & go feeling. Small and convenient and with an innovative structural design; they cater to a whole new market. Women buying underwear on the go.
We employed a couple of smart tricks to be able to create the packaging from a single material to greatly improve recyclability.
Packaging Design - Structural Packaging Design
Cardboard - Dobotex - Fashion - Non-Food - Puma - Underwear - Waste reduction - Women