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Grab & go underwear concept


Grab & go underwear concept

These uniquely shaped packs for the Puma line of underwear are designed to stimulate the grab & go feeling. Small and convenient and with an innovative structural design; they cater to a whole new market. Women buying underwear on the go.

We employed a couple of smart tricks to be able to create the packaging from a single material to greatly improve recyclability.


Packaging Design - Structural Packaging Design


Cardboard - Dobotex - Fashion - Non-Food - Puma - Underwear - Waste reduction - Women

Employed smart tricks to greatly improve recyclability

Stimulate the grab & go feeling