Wonky’s a brand that makes crazy nice dips from rescued veg – produce that’s unfairly considered not pretty or cool enough to be fit for sale.
Not only did brand initiator Helena Gheeraert give it a Wonky name, we also pushed everybody to please give this brand Wonky brand design & packaging. So don’t judge too harsh, that askew sleeve that looks a bit off, is just the way we like it. Ps: have theirs and you’ll forgo making your own guacamole next time.
Thanks to Isabel, Bram, Hade & Christian for the great collab.
Art Direction - Brand Design - Graphic Design - Packaging Design - Photography - Positioning - Structural Packaging Design
Martijn Pabon - Helmich van Herpt - Jennifer Wiseman - Antonio Zugasti
Avocado - Belgium - Brand design - Dips - duurzaam - Food - Foodwaste - Guacamole - Healthy Rescued Vegetables - Hummus - Packaging - Packaging Design - Rescued vegetables - Tasty