Wonky by design

Wonky

Rescued veg deliciousness

Wonky’s a brand that makes crazy nice dips from rescued veg – produce that’s unfairly considered not pretty or cool enough to be fit for sale.

Not only did brand initiator Helena Gheeraert give it a Wonky name, we also pushed everybody to please give this brand Wonky brand design & packaging. So don’t judge too harsh, that askew sleeve that looks a bit off, is just the way we like it. Ps: have theirs and you’ll forgo making your own guacamole next time.

Thanks to Isabel, Bram, Hade & Christian for the great collab.

Services

Art Direction - Brand Design - Graphic Design - Packaging Design - Photography - Positioning - Structural Packaging Design

Team members

Martijn Pabon - Helmich van Herpt - Jennifer Wiseman - Antonio Zugasti

Not only did brand initiator Helena Gheeraert give it a Wonky name, we also pushed everybody to please give this brand Wonky brand design & packaging.

This is what we call native design

Brand and line extension for sustainable Smoothie Bowls

Brand and line extension sustainable packaging

Wonky Smoothie Bowl

In addition to the insanely delicious dips that Wonky makes from rescued vegetables, we have now also created the brand and line extension for the Wonky Smoothie Bowls. Stubborn packaging where the Wonky brand essence is reflected in adventurous but appetising photography, skewed (“Wonky”) graphics and equally skewed structural packaging. Topped off with an edible oat spoon, this is a sustainable and honest product proud of the rescued vegetables it’s made with.

And Smoothie Bowls, what exactly is that? Yes, those are delicious avocado-based smoothies , but from a bowl with granola. We owe that name to Isabel Verstraete from https://thecareprinciples.com

The only photographer who dared the challenge to realize our adventurous photography is https://www.fieldenfotografie.com