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Airy, briny and naturally tasty

Zeeuwse Kroepoek

Strategy & Branding for a unique product

Artisan-made with North Sea shrimp from Stellendam, these prawn crackers are made with the best natural ingredients the sea has to offer. The brothers Marcel and Frank Wilthagen produce these crackers on the Zealandic island of Tholen.

The distinctive branding also makes it perfectly suitable for these prawn crackers to feel right at home on the shelf amongst the crisps.


Brand Design - Packaging Design - Positioning - Strategy



Straight from the sea
Prawn crackers, suitable for whenever

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