SNOW DONUTS was asked to create a new brand of chocolate; an artisanal chocolate for the supermarket chain Plus. To accompany the artisanal quality of the chocolate, we wanted to create a sustainable design. The goal of the brand was to be a podium for the chocolate. A beautiful contrast in colour by combining a pastel green and off white with the warm chocolatey colours. By incorporating matt and shiny textures in the selected materials, we gave the luxurious value of a gift. The copper details give an additional gloss.
However, the thought process didn’t only include the graphic aspects of design. The folded structural design is what gives this design strength. A metal cake mould and the wrapping of a bar in a piece of paper are the main inspiration for the final design. The folded corners and layered effect inclose the quality grade chocolate.
Brand Design - Naming - Packaging Design - Structural Packaging Design
Chocolate - Chocoo - De Truffel - Food - Plus